Welcome
Peter Rainsford, director, School of Hotel, Restaurant and Tourism Management, Daniels College of Business, University of Denver
Caleb Miles, president and CEO, Convention & Visitors Bureau of Moore County and Pinehurst

General Session A: Travel Trends
The conference kicks-off with a look at the most recent research about travel trends. Peter Yesawich, president and C.E.O. of Yesawich, Pepperdine, Brown & Russell will present his research about both business travel trends and leisure travel intentions. An expert panel will react to the data and provide their thoughts about strategies to move forward. This session alone will be worth the price of admission.

SPEAKER:
Peter Yesawich, president and CEO, Yesawich, Pepperdine, Brown & Russell

MODERATOR:
Peter Rainsford, director, School of Hotel, Restaurant and Tourism Management, Daniels College of Business, University of Denver

PANELISTS:
John Beckert, president & C.E.O., Club Corp, Inc.
Dr. Richard Kelley, chairman of the board, Outrigger Enterprises
Charles S. Peck, president & C.E.O., Destination Hotels & Resorts

General Session B: Maximizing Ancillary Revenue in a Resort: How to find your hidden sources
Is your resort capitalizing on all potential revenue sources? Has your resort discovered all the hidden revenue sources that currently exist outside and within the resort business unit? Learn about everything from outlet point of sale incentive programs to comprehensive retail strategies and the marketing concepts behind them. An expert panel will share their success stories and demonstrate the best practices of highly successful resorts. 

MODERATOR:
Terri A. Haack, vice president and managing director, Wild Dunes Resort, Destination Hotels and Resorts

PANELISTS:
Stephen H. Baldwin, president, Stephen H. Baldwin Retail Development Company
Jaime Huffman, executive director, Grove Park Inn Resort
Tjibbe Lambers, marketing & promotions manager, Hershey Resorts
Pam Streeter, vice president electronic distribution, Interstate Hotels & Resorts

3 Concurrent breakouts
Session 1: Operations Track: What Makes a Great Resort General Manager?
Join resort corporate executives as they speak candidly about their expectations for a great general manager in one of their resorts. Are the needs the same as they were 20 years ago? What are the qualities we are looking for in our general managers of the future? This discussion will include a large question and answer period.
PANELISTS:
John Beckert, president & C.E.O., Club Corp, Inc.
Dr. Richard Kelley, chairman of the board, Outrigger Enterprises
Charles S. Peck, president & C.E.O., Destination Hotels & Resorts

Session 2: Marketing Track: Resort Best Practices Initiative: How does your resort measure up?
Highlights of the Internet Marketing, Distribution, CRM and Loyalty reports will be reviewed to illustrate how best practices can be utilized to improve a resort’s approach to sales and marketing. HSMAI Resort Marketing best practice participants will present case studies of how they have implemented the results of the study, and will include revenue results.
MODERATOR:
Bob Gilbert, president, Hospitality Sales & Marketing Association International
SPEAKER:
Cindy Estis Green, managing partner, The Estis Group

Session 3: Current Trends Track: Fractional Ownerships—Friend or Foe?
Are the current fractional ownership lines and products good or bad for current resort properties? Are they the right opportunity when the current resort has capacity to expand and develop new offerings? Are they the wrong choice for traditional resorts who are intent on remaining traditional resorts? Can resorts compete with that “home away from home” feeling many fractional consumers enjoy? Presentations and discussions will arm you with the information to let you capitalize or compete with this growing market segment.
SPEAKERS:
Ralph S. Bowden, The Bowden-Johnson Group, Resorts & Recreational Real Estate
John N. Johnson, The Bowden-Johnson Group, Resorts & Recreational Real Estate

3 Concurrent breakouts
Session 4: Resort Spas on the D.O.T. - Design, Operations, Trends in Performance
An introduction of spa industry performance, trends, emerging design concepts, and the operational aspects of resort spas. Presentations by top spa consultants, designers, and operators will be followed by Q&A and a tour of the Spa at Pinehurst.
SPEAKER:
Andrea Foster, associate, PKF Consulting
PANELISTS:
Kim Huber, spa director, The Spa at Pinehurst
Patty Monteson, owner, Health Fitness Dynamics, Inc.

Session 5: Marketing Track: Meeting Planners to Resorts: What You’ve Always Wanted to Know!
Back by popular demand, a panel of professional meeting planners will tell you what they need from you! The planners, representing various markets, will be available to answer questions regarding what makes them choose, or NOT choose, a resort. This exciting discussion will start off with prepared questions on an array of topics, including what helps planners choose a resort destination to what they look for when negotiating a deal and more. A question and answer period will follow.
MODERATOR:
Mike Dimond, senior vice president sales & marketing, The Broadmoor
PANELISTS:
Ginny Fountain, CMP, manager of corporate & event planning, North Carolina Association of Electric Cooperatives
Karen Kilmer, training coordinator, Communities in Schools in North Carolina, Inc.
Karen Knox, CMP, manager – corporate meeting services, Blue Cross & Blue Shield of North Carolina
Alan Skipper, CMP, director – specialty society, meeting & education services, North Carolina Medical Society
Bonnie Wallsh, chief strategist, Bonnie Wallsh Associates, LLC

Session 6: Current Trends Track: Hot Properties – Resort Product Options for Today’s Consumer
There are a multitude of options for today’s guest to choose from in determining how to spend their leisure time; there have never been more products available. From fractionals, private residence clubs, timeshares and hotel/condos to traditional resorts, this expert panel will discuss the differences in consumer perception and the target audience for the myriad choices.
SPEAKER:
Craig Madison, managing director, Grove Park Inn Resort
PANELISTS:
Scott W. Anderson, CHA, Dream Catcher
Maureen Callahan, vice president marketing, Destination Hotels & Resorts
Pedro Mandoki, owner and president, Mandoki Hospitality Group

General Session C: Resort Operating Research and Statistics
Jan Freitag will present Smith Travel Research’s latest findings on operating statistics for resorts as well as research about the size and the scope of the industry, facilities, amenities, demographics and compensation.

SPEAKER:
Jan Freitag, director of client services, Smith Travel Research
Mark Lomanno, president, Smith Travel Research

MODERATOR:
Peter Rainsford, director, School of Hotel, Restaurant and Tourism Management, Daniels College of Business, University of Denver

PANELISTS:
John Beckert, president & C.E.O., Club Corp, Inc.
Dr. Richard Kelley, chairman of the board, Outrigger Enterprises
Charles S. Peck, president & C.E.O., Destination Hotels & Resorts

Pinehurst Tours
Take advantage of the behind the scene tours of Pinehurst. Department executives will be on hand to answer your questions as you tour two of the following four areas:

Rooms Operations Tour
Spa Operations Tour
Golf Operations Tour
Village Tour

Each tour is an hour and a half and will be repeated to allow you to see two different areas.

(by invitation only) Best Practices Results: CRM and Customer Loyalty
Open to Subscribers Only: Detailed findings will be presented to subscribers of the HSMAI Resort Best Practices Initiative. Customer relationship management and loyalty programs have been in place in many industries for years. How has this marketing technique been applied in the resort industry? What more can be done to utilize technology and methods used effectively in financial services and retail industries? Statistics and illustrations will be shared from within the participating resort group and from outside of the hospitality industry to give some perspective and stimulate discussion and provide some new ideas.

MODERATOR:
John Washko, director of sales, The Broadmoor, chair, HSMAI Resort Special Interest Group

PANELISTS:
Cindy Estis-Green, managing partner, The Estis Group