HSMAI Commercial Strategy Conference
HSMAI Commercial Strategy Conference
Start Date - End Date
June 17, 2025 - June 18, 2025
Registration Deadline
Tuesday, June 17, 2025
Registration Fees
| Price Description | Amount |
|---|---|
| Faculty | $655.00 |
| Hotel Member | $1630.00 |
| Hotel Non-Member | $2160.00 |
| Partner Member | $1785.00 |
| Partner Non-Member | $2450.00 |
Available Functions
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CHSL Review Course The face-to-face CHSL Review Course is for candidates pursuing the Certified Hospitality Sales Leader (CHSL) certification. The course covers the key concepts outlined in the certification study guide. It is a great last “cram session” before taking the certification exam. Review course participants are required to read the study guide in advance of this fast-paced class. A digital copy of the study guide is included in the course registration fee. If you have not yet applied for the CHSL and received the study guide, you will receive a PDF of it as soon as you’ve registered and paid for the class. You can apply for the CHSL certification at a later time if you choose. The live, in-person CHSL Review Course will be on Monday, June 16, 2025, from 12:30 to 5:30 p.m. (the day before HSMAI’s Commercial Strategy Conference) in Indianapolis, Indiana, USA. |
$275.00 | |
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CRME Review Course As revenue optimization in the hospitality industry continues to grow as an art and a science, you can confirm and demonstrate your knowledge, experience, and capabilities by earning HSMAI’s Certified Revenue Management Executive (CRME) certification. Back by popular demand, this face-to-face course is for candidates pursuing the CRME. The course reviews the key concepts covered in the certification study guide. It's a great final “cram session” before the certification exam. Participants have the opportunity to take the CRME exam on site immediately following the review course if they have submitted their application in advance. Space is limited, and an additional registration fee is required. |
$275.00 | |
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CHDM Review Course This four-hour workshop will review the key components of the Certified Hospitality Digital Marketer (CHDM) certification materials, and is a great final “cram session” before you take the exam. Participants have the opportunity to take the CHDM exam on site immediately following the review course if they have submitted their application in advance. Space is limited, and an additional registration fee is required. |
$275.00 | |
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Partner Insights Workshop: How to Get Your Hotel’s Content Indexed on AI Engines Brought to You by Milestone Internet Marketing AI is changing hospitality marketing, marking the biggest disruption since Google's rise in the early 2000s. For the first time in over two decades, consumers are accessing information through platforms beyond Google, fueled by innovations like ChatGPT and the growth of large-language models (LLMs). This shift offers brands unparalleled opportunities to boost visibility, craft personalized content, and enhance customer engagement. Discover actionable strategies to optimize your website and content for emerging AI engines such as ChatGPT, Gemini, Claude, Perplexity, and Google’s AI Overview. Takeaways: 1. Learn how to optimize your website for AI engines like ChatGPT, Gemini, Claude, Perplexity, and Google’s AI Overview. 2. Use structured data to improve content discoverability on evolving platforms. 3. Craft personalized, high-value content to engage audiences beyond traditional search engines. |
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Partner Insights Workshop: Can AI Help You Prepare for an Economic Slow Down? Brought to you by FLYR |
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Partner Insights Workshop: Top AI Trends to Watch in Hospitality Digital Marketing Brought to You by Milestone Internet Marketing Learn how AI is transforming hotel marketing—from AI-powered search to optimizing content for LLMs and AI engines like ChatGPT, Gemini, Claude, and Perplexity. Discover how AI is revolutionizing content development, personalizing guest experiences, and enhancing engagement through chatbots and AI agents for itinerary planning. Explore the key trends shaping hospitality, helping hotels improve guest experiences, drive traffic, and boost bookings. Takeaways: 1. How AI-powered search is impacting hotels and key strategies to improve visibility and drive conversions. 2. How to get your content indexed for LLMs and AI engines like ChatGPT, Gemini, Claude, and Perplexity. 3. Leveraging AI-driven content development to create personalized guest experiences. 4. AI for hotel SEO, including metatag generation, ALT tag creation, and schema automation. 5. Demo: AI Agent Platform for Hospitality. |
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Partner Insights Workshop: Let's Group Up! How do you make sure you get the right group over the right days? Brought to you by FLYR |
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Partner Insights Workshop: Personalization Case Studies for Hospitality Websites Brought to You by Milestone Internet Marketing Personalization is reshaping how hotel websites connect with guests. Learn how tailored experiences can improve engagement, enhance user satisfaction, and drive conversions. Discover practical case studies showcasing how leveraging guest behavior, location, and preferences can create highly personalized journeys that boost results and deliver exceptional experiences. Takeaways: 1. Learn how personalization improves engagement and drives guest satisfaction. 2. Explore strategies to tailor experiences using guest behavior, location, and preferences |
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Partner Insights Workshop: How Unified Data and AI Can Drive Performance Brought to you by FLYR |
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I have read, and will abide by HSMAI's Statement on Corporate Confidentiality, Antitrust Guidelines, and Code of Conduct at all HSMAI-sponsored events. I have read, and will abide by HSMAI's Statement on Corporate Confidentiality, Antitrust Guidelines, and Code of Conduct at all HSMAI-sponsored events. |
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I DO NOT agree to have my name, company, and email address shared with event sponsors for marketing purposes. |
Speakers
| Name | Organization | Speaking At |
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Sponsors
Location Information
Indiana Convention Center100 South Capitol Ave
Indianapolis, IN 46225