HSMAI Commercial Strategy Conference
HSMAI Commercial Strategy Conference
Start Date - End Date
June 16, 2026 - June 17, 2026
Registration Deadline
Wednesday, June 17, 2026
Registration Fees
| Price Description | Amount |
|---|---|
| Faculty-Early | $675.00 |
| Hotel Member-Early | $1350.00 |
| Hotel Non-Mem-Early | $1935.00 |
| Partner Member-Early | $1585.00 |
| Partner Non-Mem-Early | $2185.00 |
Available Functions
|
Partner Insights Workshop: Details to come Brought to you by FLYR |
||
|
Partner Insights Workshop | Top 5 Must-Haves for Hotel Websites in the AI Era Brought to you by Milestone AI is fundamentally changing how travelers discover and book hotels. In this session, we’ll explore the five essential capabilities hotel websites must have to remain competitive in the AI era—from AI search visibility and structured data to personalized experiences and conversational interfaces. Key Takeaways • How AI is changing the digital traveler journey • The role of GEO and SEO in AI discovery • Website capabilities required for AI engines to understand and recommend your hotel • How personalization and AI agents drive conversion |
||
|
Partner Insights Workshop: Details to come Brought to you by Visiting Media Takeaways: 1. How AI-powered search is impacting hotels and key strategies to improve visibility and drive conversions. 2. How to get your content indexed for LLMs and AI engines like ChatGPT, Gemini, Claude, and Perplexity. 3. Leveraging AI-driven content development to create personalized guest experiences. 4. AI for hotel SEO, including metatag generation, ALT tag creation, and schema automation. 5. Demo: AI Agent Platform for Hospitality. |
||
|
Partner Insights Workshop: Details to come Brought to you by FLYR |
||
|
Partner Insights Workshop | The AI Visibility Flywheel: How Hotels Get Featured in AI Search Brought to you by Milestone As AI engines like ChatGPT, Gemini, and AI Overviews reshape the travel discovery journey, hotels must rethink their digital strategy. This session introduces the GEO Flywheel framework, showing how monitoring AI visibility, automating content creation, and deploying structured data work together to increase brand presence in AI search results. Key Takeaways • How AI engines select which hotels to recommend • Monitoring your hotel’s visibility in AI search • Automating AI-optimized content creation • Using structured data to improve AI discovery |
||
|
Partner Insights Workshop: Details to come Brought to you by Visiting Media |
||
|
Partner Insights Workshop: Details to come Brought to you by FLYR |
||
|
Partner Insights Workshop | AI in Hospitality: Real Case Studies Driving Measurable Results Brought to you by Milestone AI is moving from experimentation to real operational impact across hospitality. This session highlights real deployments where hotels and hospitality brands used AI to improve discovery, engagement, and conversion. Key Takeaways • Real examples of AI implementation in hospitality • Results achieved through AI content automation, AI search optimization, and personalization • Lessons learned from early adopters • Practical steps hotels can take to deploy AI successfully |
||
|
Partner Insights Workshop: Details to come Brought to you by Visiting Media |
||
|
THRIVE at HSMAI Run/Walk Brought to you by Women in Travel THRIVE! Meet at the Hilton Palacio del Rio’s River Walk access point at 7:30 a.m. sharp for a refreshing 1-mile loop along the scenic River Walk. All paces are welcome—runners, brisk walkers, and casual strollers alike. HSMAI's partners from THRIVE will lead the activity as we kick off the day with fresh air and light movement. Route: https://maps.app.goo.gl/Zmzf4Ge4m6S5MVc98 Registration/Waiver: https://forms.gle/TWzisRoZsvFbLZ439 |
||
|
I have read, and will abide by HSMAI's Statement on Corporate Confidentiality, Antitrust Guidelines, and Code of Conduct at all HSMAI-sponsored events. I have read, and will abide by HSMAI's Statement on Corporate Confidentiality, Antitrust Guidelines, and Code of Conduct at all HSMAI-sponsored events. |
||
|
I DO NOT agree to have my name, company, and email address shared with event sponsors for marketing purposes. |
Speakers
| Name | Organization | Speaking At |
|---|
Sponsors
Location Information
Henry B. Gonzalez Convention Center900 E Market St
San Antonio, TX 78205