HSMAI Commercial Strategy Week

HSMAI Commercial Strategy Week featuring the Marketing Strategy Conference, June 27 and ROC Americas, June 28


 Start Date - End Date

June 27, 2023 - June 28, 2023

Early Bird Discount Deadline

Wednesday, May 24, 2023

Registration Deadline

Friday, June 30, 2023



Registration Fees

Price Description Amount
Combo ROC & MSC Faculty $618.00
Combo ROC & MSC Faculty-Early $618.00
Combo ROC & MSC Hotel Member $1535.00
Combo ROC & MSC Hotel Member-Early $1235.00
Combo ROC & MSC Hotel NM $2035.00
Combo ROC & MSC Hotel NM-Early $1735.00
Combo ROC & MSC Partner Member $1725.00
Combo ROC & MSC Partner Member-Early $1425.00
Combo ROC & MSC Partner NM $2225.00
Combo ROC & MSC Partner NM-Early $1925.00
Faculty-Early-MSC Only $413.00
Faculty-Early-ROC Only $413.00
Faculty-MSC Only $413.00
Faculty-ROC Only $413.00
Hotel Member-Early-MSC Only $825.00
Hotel Member-Early-ROC Only $825.00
Hotel Member-MSC Only $1025.00
Hotel Member-ROC Only $1025.00
Hotel Non-Member-Early-MSC Only $1175.00
Hotel Non-Member-Early-ROC Only $1175.00
Hotel Non-Member-MSC Only $1375.00
Hotel Non-Member-ROC Only $1375.00
Partner Member Early-MSC Only $975.00
Partner Member-Early-ROC Only $975.00
Partner Member-MSC Only $1175.00
Partner Member-ROC Only $1175.00
Partner Non-Member Early-ROC Only $1325.00
Partner Non-Member-Early-MSC Only $1325.00
Partner Non-Member-MSC Only $1525.00
Partner Non-Member-ROC Only $1525.00

Available Functions

  CRME Review Course
As revenue optimization in the hospitality industry continues to grow as an art and a science, you can confirm and demonstrate your knowledge, experience, and capabilities by earning HSMAI’s Certified Revenue Management Executive (CRME) certification. Back by popular demand, this face-to-face course is for candidates pursuing the CRME. The course reviews the key concepts covered in the certification study guide. It's a great final “cram session” before the certification exam. Participants have the opportunity to take the CRME exam on site immediately following the review course if they have submitted their application in advance. Space is limited, and an additional registration fee is required.
$275.00
  CHDM Review Course
This four-hour workshop will review the key components of the Certified Hospitality Digital Marketer (CHDM) certification materials, and is a great final “cram session” before you take the exam. Participants have the opportunity to take the CHDM exam on site immediately following the review course if they have submitted their application in advance. Space is limited, and an additional registration fee is required.
$275.00
  Partner Insights Workshop: Your Next Generation Web Presence -- Why Content Discovery and Omnichannel Experience are Must-Haves
Learn to leverage a variety of assets, including images, videos, and PDFs, with tools like Google Vision API to deliver high-quality content. Create discoverable, authoritative, and experiential content using web stories, metasearch, and events calendars. Brought to you by Milestone.
  Partner Insights Workshop: Give Your Hotel Sales Team Better Quality Group Leads
In this two-part session, you’ll discover new strategies to unlock local and nationwide wedding demand, identify high intent meeting planners, and help your sales team increase conversion rates. Part 1 is all about Generating Group Leads For Independent Hotels. Part 2 focuses on Generating Group Leads For Branded Hotels. Brought to you by Venuelocity.
  Partner Insights Workshop: Helpful Content Strategy in 2023 -- Advanced SEO and Local for Hoteliers
Learn to develop a user-focused content strategy in 2023 amidst the evolution of content and search. Discover how to measure the impact of consumer-centric, helpful content and stay up to date with the latest best practices for digital discovery and customer acquisition in local search. Additionally, explore how to drive visibility to your hotels using Apple Business Connect. Brought to you by Milestone.
  Partner Insights Workshop: Give Your Hotel Sales Team Better Quality Group Leads
In this two-part session, you’ll discover new strategies to unlock local and nationwide wedding demand, identify high intent meeting planners, and help your sales team increase conversion rates. Part 1 is all about Generating Group Leads For Independent Hotels. Part 2 focuses on Generating Group Leads For Branded Hotels. Brought to you by Venuelocity.
  Partner Insights Workshop: Unlocking Success: Leveraging AI for Hoteliers in the Digital Age
Discover how AI enhances guest experiences, optimizes digital discovery, and empowers targeted marketing campaigns. Join us at the conference to explore future trends and opportunities in AI for hotel marketing. Unleash your hotel's potential with AI and unlock success in the digital era. Brought to you by Milestone.
  Partner Insights Workshop: Give Your Hotel Sales Team Better Quality Group Leads
In this two-part session, you’ll discover new strategies to unlock local and nationwide wedding demand, identify high intent meeting planners, and help your sales team increase conversion rates. Part 1 is all about Generating Group Leads For Independent Hotels. Part 2 focuses on Generating Group Leads For Branded Hotels. Brought to you by Venuelocity.
  I have read, and will abide by HSMAI's Statement on Corporate Confidentiality, Antitrust Guidelines, and Code of Conduct at all HSMAI-sponsored events.
I have read, and will abide by HSMAI's Statement on Corporate Confidentiality, Antitrust Guidelines, and Code of Conduct at all HSMAI-sponsored events.
  Accelerate Your Day RUN-Tuesday
Accelerate your week and your heart rate while getting to know other attendees! Offered Tuesday, Wednesday, and Thursday mornings, the guided routes will give you 30 minutes of easy and enjoyable running or walking (no running will be faster than conversational pace). Each group is limited to the first 30 people who sign up. We’ll go (rain or shine) at a relaxed pace (approximately 4 miles for runners and 2 miles for walkers). Check for on-site opportunities to sign up at the HSMAI registration desk.
  Accelerate Your Day RUN-Wednesday
Accelerate your week and your heart rate while getting to know other attendees! Offered Tuesday, Wednesday, and Thursday mornings, the guided routes will give you 30 minutes of easy and enjoyable running or walking (no running will be faster than conversational pace). Each group is limited to the first 30 people who sign up. We’ll go (rain or shine) at a relaxed pace (approximately 4 miles for runners and 2 miles for walkers). Check for on-site opportunities to sign up at the HSMAI registration desk.
  Accelerate Your Day RUN-Thursday
Accelerate your week and your heart rate while getting to know other attendees! Offered Tuesday, Wednesday, and Thursday mornings, the guided routes will give you 30 minutes of easy and enjoyable running or walking (no running will be faster than conversational pace). Each group is limited to the first 30 people who sign up. We’ll go (rain or shine) at a relaxed pace (approximately 4 miles for runners and 2 miles for walkers). Check for on-site opportunities to sign up at the HSMAI registration desk.
  Do you have any special needs (e.g., sign-language interpretation, large-type print materials)?
  Accelerate Your Day WALK-Tuesday
Accelerate your week and your heart rate while getting to know other attendees! Offered Tuesday, Wednesday, and Thursday mornings, the guided routes will give you 30 minutes of easy and enjoyable running or walking (no running will be faster than conversational pace). Each group is limited to the first 30 people who sign up. We’ll go (rain or shine) at a relaxed pace (approximately 4 miles for runners and 2 miles for walkers). Check for on-site opportunities to sign up at the HSMAI registration desk.
  Accelerate Your Day WALK-Wednesday
Accelerate your week and your heart rate while getting to know other attendees! Offered Tuesday, Wednesday, and Thursday mornings, the guided routes will give you 30 minutes of easy and enjoyable running or walking (no running will be faster than conversational pace). Each group is limited to the first 30 people who sign up. We’ll go (rain or shine) at a relaxed pace (approximately 4 miles for runners and 2 miles for walkers). Check for on-site opportunities to sign up at the HSMAI registration desk.
  Accelerate Your Day WALK-Thursday
Accelerate your week and your heart rate while getting to know other attendees! Offered Tuesday, Wednesday, and Thursday mornings, the guided routes will give you 30 minutes of easy and enjoyable running or walking (no running will be faster than conversational pace). Each group is limited to the first 30 people who sign up. We’ll go (rain or shine) at a relaxed pace (approximately 4 miles for runners and 2 miles for walkers). Check for on-site opportunities to sign up at the HSMAI registration desk.

Speakers

NameOrganizationSpeaking At

Sponsors

Location Information

Metro Toronto Convention Centre
255 Front St W
Toronto, ON M5V 2W6

Continuing Education