Revenue Optimization Conference (ROC)

Take The Lead In Revenue Strategy


 Start Date - End Date

June 18, 2019 - June 19, 2019

Early Bird Discount Deadline

Tuesday, May 14, 2019

Registration Deadline

Wednesday, June 19, 2019



Registration Fees

Price Description Amount
Faculty $373.00
Faculty-Early $373.00
Hotel Member $845.00
Hotel Member - Early $745.00
Hotel Non-Member $1045.00
Hotel Non-Member - Early $945.00
Partner Member $945.00
Partner Member-Early $845.00
Partner Non-Member $1145.00
Partner Non-Member Early $1045.00

Available Functions

  CRME Review Course
As revenue optimization in the hospitality industry continues to grow as an art and a science, you can confirm and demonstrate your knowledge, experience, and capabilities by earning HSMAI’s Certified Revenue Management Executive (CRME) certification. Back by popular demand, this face-to-face course is for candidates pursuing the CRME. The course reviews the key concepts covered in the certification study guide. It's a great final “cram session” before the certification exam. Participants have the opportunity to take the CRME exam on site immediately following the review course if they have submitted their application in advance. Space is limited, and an additional registration fee is required. Facilitated by Dr. Warren Jahn, CRME, Head, Global Operations Training, Americas Learning Delivery, IHG, and past chair of HSMAI's Revenue Management Advisory Board Sponsored by IDeaS Revenue Solutions
$249.00
  CHDM Review Course
This four-hour workshop will review the key components of the Certified Hospitality Digital Marketer (CHDM) certification materials, and is a great final “cram session” before you take the exam. Participants have the opportunity to take the CHDM exam on site immediately following the review course if they have submitted their application in advance. Space is limited, and an additional registration fee is required. Facilitated by Holly Zoba, CHDM, VP, Technology Resources, Hospitality Digital Marketing, and past chair of HSMAI's Marketing Advisory Board
$249.00
  Research in Action Presentations & Reception
This pre-ROC workshop will feature faculty members’ applied research. Faculty presenters will provide insights that offer applications and solutions to the revenue management and digital marketing challenges of driving measurable short-term results while simultaneously keeping an eye on future developments and opportunities. Research In Action gives faculty members the opportunity to share best practices and network with industry professionals and their peers. Presentations and presenters will be announced soon.
  Partner Insights presented by NextGuest (formerly known as HEBS Digital): How to Capitalize on the Full Travel Planning Journey from Dreaming to Booking to Increase the Direct Channel
Travel planning. We all know from experience that a lot goes into planning the perfect vacation, and with so many devices and planning resources, the journey is complex. According to Google, in just a little over a 60-day booking window, the average person encounters over 38,983 digital micro-moments and interactions. Making matters worse for hoteliers, how are hoteliers supposed to reach qualified users on slim marketing dollars? In this workshop, NextGuest Digital and Sojern will provide strategies for reaching potential guests throughout the entire travel planning journey, and how to address key digital micro-moments in each phase to shape and influence the booking decision.
  Partner Insights presented by Knowland: The "Back to Basics" Retro-lution
While there are many benefits from automation in group sales, an over-reliance on technology to ‘feed’ inbound leads has turned many group sales and marketing professionals in hospitality into “order-takers.” With this reactive and transactional sales approach comes new operational risk. Relying solely on inbound channels to develop a sales strategy and build pipeline has caused acquisition costs to increase, a lack of control in forecasting revenue, and a loss of relationship with the customer. Empowering teams to sell smarter, which is a “back to basics” approach to marketing and selling, will return the steering wheel to revenue leaders to better forecast outcomes, control costs and ultimately forge better, long-term relationships with the customer.
  Partner Insights presented by Milestone: Deconstructing Voice Search: Get your hotel to talk to Google & Alexa
Voice is the next major shift in computing. Over 20% of search already happens through voice, and comScore predicts that more than 50% will be voice-based by 2020. Voice-based devices are everywhere and consumers are asking all kinds of questions. How does this impact the modern hotelier? How do you ensure that your voice will be heard when consumers ask questions about your property, your location, the things to do near your hotel? Join us to learn more about the present and future of voice search and the strategies you can use to stay in front during the coming shift in computing.
  Partner Insights presented by NextGuest (formerly known as HEBS Digital): Bridging Revenue Management and Website Strategies to Win More Direct Bookings
Pricing a hotel is rooted in data, but having the right offers present on a hotel website can mean a direct booking, or an abandoned one. Without the right revenue management strategies and tools to synthesize data, hoteliers have difficulty pricing the hotel and creating the right offers. In this workshop, NextGuest Digital and Duetto will help hoteliers understand how to best optimize their website, and generate more direct bookings through their website by showing the right special offers for their target customer segments.
  Partner Insights presented by Knowland: The "Back to Basics" Retro-lution
While there are many benefits from automation in group sales, an over-reliance on technology to ‘feed’ inbound leads has turned many group sales and marketing professionals in hospitality into "order-takers." With this reactive and transactional sales approach comes new operational risk. Relying solely on inbound channels to develop a sales strategy and build pipeline has caused acquisition costs to increase, a lack of control in forecasting revenue, and a loss of relationship with the customer. Empowering teams to sell smarter, which is a "back to basics" approach to marketing and selling, will return the steering wheel to revenue leaders to better forecast outcomes, control costs and ultimately forge better, long-term relationships with the customer.
  Partner Insights presented by Milestone: The Future of Content Creation & Distribution
Crafting a cohesive, well-tailored and effective message is hard enough, but how do you ensure that you leverage it to its maximum potential? How do you use it in social channels, on your website, in local search, even in mobile channels like SMS? What does tools and strategies can the modern hotelier leverage to create a unified omnichannel messaging strategy? Join Milestone as we discuss how to effectively monetize your messaging and value propositions across multiple channels.
  Partner Insights presented by NextGuest (formerly known as HEBS Digital): Your Website through Your Customer's Eyes -- Can The Power of Technology Really Make Them Book?
As people interact with your hotel website at different phases of the travel planning journey, how do you address all of the different customer personas and capitalize on their intent? Further, hoteliers have access to a plethora of data, but how can they unlock the power of data to make strategic changes to their hotel website? In this workshop, NextGuest Digital and NextGuest CRM will walk hoteliers through the different website components that help to make up a revenue-driving site, and provide insight into how layering in personalization and CRM data can contribute to direct bookings. Hoteliers will walk away from this workshop with a clear understanding of what technology to invest in when reviewing their most valuable digital website -- their website.
  Partner Insights presented by Knowland: The "Back to Basics" Retro-lution
While there are many benefits from automation in group sales, an over-reliance on technology to ‘feed’ inbound leads has turned many group sales and marketing professionals in hospitality into "order-takers." With this reactive and transactional sales approach comes new operational risk. Relying solely on inbound channels to develop a sales strategy and build pipeline has caused acquisition costs to increase, a lack of control in forecasting revenue, and a loss of relationship with the customer. Empowering teams to sell smarter, which is a "back to basics" approach to marketing and selling, will return the steering wheel to revenue leaders to better forecast outcomes, control costs and ultimately forge better, long-term relationships with the customer.
  Partner Insights presented by Milestone: The Impact of Next-Gen Technologies on your Website
What are the next big shifts in website technology? How does voice-search impact how you build your website? How will your website content be impacted by these new technologies? And how do you ensure that all the new technologies that are becoming critical keep you in check with compliance issues like ADA and GDPR? Join Milestone as we discuss the shifts in website technology that we see in 2019 – and beyond – and how they will fit into the larger ecosystem of your modern website.
  ROC 'n Run
Get out for a bit of exercise while getting to know other attendees! The guided routes will give you 30 minutes of easy and enjoyable running or walking (no running will be faster than conversational pace). Each run and walk is limited to the first 30 people who sign up.
  ROC 'n Walk
Get out for a bit of exercise while getting to know other attendees! The guided routes will give you 30 minutes of easy and enjoyable running or walking (no running will be faster than conversational pace). Each run and walk is limited to the first 30 people who sign up.
  ROC 'n Run
Get out for a bit of exercise while getting to know other attendees! The guided routes will give you 30 minutes of easy and enjoyable running or walking (no running will be faster than conversational pace). Each run and walk is limited to the first 30 people who sign up.
  ROC 'n Walk
Get out for a bit of exercise while getting to know other attendees! The guided routes will give you 30 minutes of easy and enjoyable running or walking (no running will be faster than conversational pace). Each run and walk is limited to the first 30 people who sign up.
  I have read, and will abide by HSMAI's Statement on Corporate Confidentiality & Antitrust Guidelines at all HSMAI-sponsored events.
I have read, and will abide by HSMAI's Statement on Corporate Confidentiality & Antitrust Guidelines at all HSMAI-sponsored events.
  Do you have any special needs (e.g., sign-language interpretation, large-type print materials)?

Speakers

NameOrganizationSpeaking At

Sponsors

Location Information

Minneapolis Convention Center
1301 2nd Avenue South
Minneapolis, MN 55403

Continuing Education