HSMAI Commercial Strategy Week

HSMAI Commercial Strategy Week featuring the Marketing Strategy Conference, June 28 and ROC Americas, June 29


 Start Date - End Date

June 28, 2022 - June 29, 2022

Early Bird Discount Deadline

Wednesday, June 01, 2022

Registration Deadline

Wednesday, June 29, 2022



Registration Fees

Price Description Amount
Combo ROC & MSC Faculty $588.00
Combo ROC & MSC Faculty-Early $588.00
Combo ROC & MSC Hotel Member $1475.00
Combo ROC & MSC Hotel Member-Early $1175.00
Combo ROC & MSC Hotel NM $1975.00
Combo ROC & MSC Hotel NM-Early $1675.00
Combo ROC & MSC Partner Member $1625.00
Combo ROC & MSC Partner Member-Early $1325.00
Combo ROC & MSC Partner NM $2125.00
Combo ROC & MSC Partner NM-Early $1825.00
Faculty-Early-MSC Only $388.00
Faculty-Early-ROC Only $388.00
Faculty-MSC Only $388.00
Faculty-ROC Only $388.00
Hotel Member-Early-MSC Only $775.00
Hotel Member-Early-ROC Only $775.00
Hotel Member-MSC Only $975.00
Hotel Member-ROC Only $975.00
Hotel Non-Member-Early-MSC Only $1125.00
Hotel Non-Member-Early-ROC Only $1125.00
Hotel Non-Member-MSC Only $1325.00
Hotel Non-Member-ROC Only $1325.00
Partner Member Early-MSC Only $875.00
Partner Member-Early-ROC Only $875.00
Partner Member-MSC Only $1075.00
Partner Member-ROC Only $1075.00
Partner Non-Member Early-ROC Only $1225.00
Partner Non-Member-Early-MSC Only $1225.00
Partner Non-Member-MSC Only $1425.00
Partner Non-Member-ROC Only $1425.00

Available Functions

  CRME Review Course
As revenue optimization in the hospitality industry continues to grow as an art and a science, you can confirm and demonstrate your knowledge, experience, and capabilities by earning HSMAI’s Certified Revenue Management Executive (CRME) certification. Back by popular demand, this face-to-face course is for candidates pursuing the CRME. The course reviews the key concepts covered in the certification study guide. It's a great final “cram session” before the certification exam. Participants have the opportunity to take the CRME exam on site immediately following the review course if they have submitted their application in advance. Space is limited, and an additional registration fee is required.
$299.00
  CHDM Review Course
This four-hour workshop will review the key components of the Certified Hospitality Digital Marketer (CHDM) certification materials, and is a great final “cram session” before you take the exam. Participants have the opportunity to take the CHDM exam on site immediately following the review course if they have submitted their application in advance. Space is limited, and an additional registration fee is required.
$299.00
  Top 5 Trends Impacting Digital Transformation for Hotels in a Post Pandemic World
Learn about the top 5 trends impacting digital marketing in the post-pandemic world. As business travel continues to lag pre-covid levels, increased focus on leisure travel and revenue from meetings, groups, and hotel outlets is the key to digital transformation. Google search algorithm powered by artificial intelligence continues to get smarter and provide more precise results. Paid Advertising needs an overhaul as hotels get ready for the cookieless world. Google's next-generation GA4 event-based analytics is less than a year away. Have you migrated and started accumulating data to compare to next year? Learn what GA4 does better than GA UA and how to map your events and results into your new GA4 instance.
  The Art of Hotel Marketing
Learn from Tambourine’s creative directors as they examine the impact design decisions have on meaningful consumer touchpoints.
  Advanced SEO and Local Search Strategies to Drive Direct Revenue for Hoteliers for 2023
Google’s algorithm continues to evolve from keywords to entities and topics. Google Posts and FAQs offer significant marketing opportunities in GMB that are currently free. In this session, you will learn how to transform your content and website technology for the next generation of search, including schemas, entity search, voice search, FAQs, and more.
  The Science of Hotel Marketing
Learn from Tambourine’s media and data analytics architects as they discuss some of the major technology shifts in web analytics, tracking, and reporting.
  Creating Stunning Digital Experience for High-Performance Websites
The customer journey on your hotel’s website comprises 3 key elements – digital acquisition, digital experience, and digital conversion. This session will cover the latest trends in creative design and videos that help create stunning digital experience. The session also discusses technology, tools, and applications that enhance customer acquisition and how to maximize conversion on your website.
  The Business of Hotel Marketing
Meet Tambourine’s media strategy team and get granular about how a truly segment-based approach to hotel marketing can align stakeholders and meaningfully impact bottom-line revenue goals.
  I have read, and will abide by HSMAI's Statement on Corporate Confidentiality, Antitrust Guidelines, and Code of Conduct at all HSMAI-sponsored events.
I have read, and will abide by HSMAI's Statement on Corporate Confidentiality, Antitrust Guidelines, and Code of Conduct at all HSMAI-sponsored events.
  Accelerate Your Day RUN-Tuesday
Accelerate your week and your heart rate while getting to know other attendees! Offered Tuesday, Wednesday, and Thursday mornings, the guided routes will give you 30 minutes of easy and enjoyable running or walking (no running will be faster than conversational pace). Each group is limited to the first 30 people who sign up. We’ll go (rain or shine) at a relaxed pace (approximately 4 miles for runners and 2 miles for walkers). Check for on-site opportunities to sign up at the HSMAI registration desk.
  Accelerate Your Day RUN-Wednesday
Accelerate your week and your heart rate while getting to know other attendees! Offered Tuesday, Wednesday, and Thursday mornings, the guided routes will give you 30 minutes of easy and enjoyable running or walking (no running will be faster than conversational pace). Each group is limited to the first 30 people who sign up. We’ll go (rain or shine) at a relaxed pace (approximately 4 miles for runners and 2 miles for walkers). Check for on-site opportunities to sign up at the HSMAI registration desk.
  Accelerate Your Day RUN-Thursday
Accelerate your week and your heart rate while getting to know other attendees! Offered Tuesday, Wednesday, and Thursday mornings, the guided routes will give you 30 minutes of easy and enjoyable running or walking (no running will be faster than conversational pace). Each group is limited to the first 30 people who sign up. We’ll go (rain or shine) at a relaxed pace (approximately 4 miles for runners and 2 miles for walkers). Check for on-site opportunities to sign up at the HSMAI registration desk.
  Do you have any special needs (e.g., sign-language interpretation, large-type print materials)?
  Accelerate Your Day WALK-Tuesday
Accelerate your week and your heart rate while getting to know other attendees! Offered Tuesday, Wednesday, and Thursday mornings, the guided routes will give you 30 minutes of easy and enjoyable running or walking (no running will be faster than conversational pace). Each group is limited to the first 30 people who sign up. We’ll go (rain or shine) at a relaxed pace (approximately 4 miles for runners and 2 miles for walkers). Check for on-site opportunities to sign up at the HSMAI registration desk.
  Accelerate Your Day WALK-Wednesday
Accelerate your week and your heart rate while getting to know other attendees! Offered Tuesday, Wednesday, and Thursday mornings, the guided routes will give you 30 minutes of easy and enjoyable running or walking (no running will be faster than conversational pace). Each group is limited to the first 30 people who sign up. We’ll go (rain or shine) at a relaxed pace (approximately 4 miles for runners and 2 miles for walkers). Check for on-site opportunities to sign up at the HSMAI registration desk.
  Accelerate Your Day WALK-Thursday
Accelerate your week and your heart rate while getting to know other attendees! Offered Tuesday, Wednesday, and Thursday mornings, the guided routes will give you 30 minutes of easy and enjoyable running or walking (no running will be faster than conversational pace). Each group is limited to the first 30 people who sign up. We’ll go (rain or shine) at a relaxed pace (approximately 4 miles for runners and 2 miles for walkers). Check for on-site opportunities to sign up at the HSMAI registration desk.

Speakers

NameOrganizationSpeaking At

Sponsors

Location Information

Orange County Convention Center

Orlando, FL

Continuing Education