HSMAI Commercial Strategy Conference
HSMAI Commercial Strategy Conference
Start Date - End Date
June 16, 2026 - June 17, 2026
Registration Deadline
Wednesday, June 17, 2026
Registration Fees
| Price Description | Amount |
|---|---|
| Faculty-Early | $675.00 |
| Hotel Member-Early | $1350.00 |
| Hotel Non-Mem-Early | $1935.00 |
| Partner Member-Early | $1585.00 |
| Partner Non-Mem-Early | $2185.00 |
Available Functions
|
Emerging Professionals Reception | HSMAI Foundation Kick off the conference by connecting with fellow attendees at the HSMAI Emerging Professionals Reception. Enjoy engaging conversation while supporting emerging talent and the future of hospitality leadership. Your $25 registration benefits the HSMAI Foundation and its mission to cultivate people. |
$25.00 | |
|
Contact Center Roundtable | Request an invitation The HSMAI Contact Center Roundtable is open to qualified hotelier conference attendees only. This session will take place on Monday, June 15 from 2:00–5:00 PM at the Henry B. González Convention Center in San Antonio, TX. Designed for contact center leaders supporting reservations and guest experience teams, this interactive forum combines peer discussion and partner insights to explore trends, challenges, and opportunities shaping contact center strategy. Submission of request does not guarantee participation. Requests will be reviewed and invitations confirmed based on qualifications. |
||
|
Partner Insights Workshop: Details to come Brought to you by FLYR |
||
|
Partner Insights Workshop | Top 5 Must-Haves for Hotel Websites in the AI Era Brought to you by Milestone AI is fundamentally changing how travelers discover and book hotels. In this session, we’ll explore the five essential capabilities hotel websites must have to remain competitive in the AI era—from AI search visibility and structured data to personalized experiences and conversational interfaces. Key Takeaways • How AI is changing the digital traveler journey • The role of GEO and SEO in AI discovery • Website capabilities required for AI engines to understand and recommend your hotel • How personalization and AI agents drive conversion |
||
|
Partner Insights Workshop | From RFP to Revenue Brought to you by Visiting Media Move faster from inquiry to confirmed booking. In this breakout, you’ll learn where the meetings sales cycle breaks—from first digital impression through proposal—and how immersive selling and planning tools help reduce friction, build planner confidence, and protect revenue. Join us to see real examples of virtual walkthroughs, 3D event planning, and instant booking in action, plus a forward look at how AI and automation are reshaping venue sales and event operations—learn more and attend the session to bring practical next steps back to your team. |
||
|
Partner Insights Workshop: Details to come Brought to you by FLYR |
||
|
Partner Insights Workshop | The AI Visibility Flywheel: How Hotels Get Featured in AI Search Brought to you by Milestone As AI engines like ChatGPT, Gemini, and AI Overviews reshape the travel discovery journey, hotels must rethink their digital strategy. This session introduces the GEO Flywheel framework, showing how monitoring AI visibility, automating content creation, and deploying structured data work together to increase brand presence in AI search results. Key Takeaways • How AI engines select which hotels to recommend • Monitoring your hotel’s visibility in AI search • Automating AI-optimized content creation • Using structured data to improve AI discovery |
||
|
Partner Insights Workshop | From RFP to Revenue Brought to you by Visiting Media Move faster from inquiry to confirmed booking. In this breakout, you’ll learn where the meetings sales cycle breaks—from first digital impression through proposal—and how immersive selling and planning tools help reduce friction, build planner confidence, and protect revenue. Join us to see real examples of virtual walkthroughs, 3D event planning, and instant booking in action, plus a forward look at how AI and automation are reshaping venue sales and event operations—learn more and attend the session to bring practical next steps back to your team. |
||
|
Partner Insights Workshop: Details to come Brought to you by FLYR |
||
|
Partner Insights Workshop | AI in Hospitality: Real Case Studies Driving Measurable Results Brought to you by Milestone AI is moving from experimentation to real operational impact across hospitality. This session highlights real deployments where hotels and hospitality brands used AI to improve discovery, engagement, and conversion. Key Takeaways • Real examples of AI implementation in hospitality • Results achieved through AI content automation, AI search optimization, and personalization • Lessons learned from early adopters • Practical steps hotels can take to deploy AI successfully |
||
|
Partner Insights Workshop | From RFP to Revenue Brought to you by Visiting Media Move faster from inquiry to confirmed booking. In this breakout, you’ll learn where the meetings sales cycle breaks—from first digital impression through proposal—and how immersive selling and planning tools help reduce friction, build planner confidence, and protect revenue. Join us to see real examples of virtual walkthroughs, 3D event planning, and instant booking in action, plus a forward look at how AI and automation are reshaping venue sales and event operations—learn more and attend the session to bring practical next steps back to your team. |
||
|
THRIVE at HSMAI Run/Walk Brought to you by Women in Travel THRIVE! Meet at the Hilton Palacio del Rio’s River Walk access point at 7:30 a.m. sharp for a refreshing 1-mile loop along the scenic River Walk. All paces are welcome—runners, brisk walkers, and casual strollers alike. HSMAI's partners from THRIVE will lead the activity as we kick off the day with fresh air and light movement. Route: https://maps.app.goo.gl/Zmzf4Ge4m6S5MVc98 Registration/Waiver: https://forms.gle/TWzisRoZsvFbLZ439 |
||
|
I have read, and will abide by HSMAI's Statement on Corporate Confidentiality, Antitrust Guidelines, and Code of Conduct at all HSMAI-sponsored events. I have read, and will abide by HSMAI's Statement on Corporate Confidentiality, Antitrust Guidelines, and Code of Conduct at all HSMAI-sponsored events. |
||
|
I DO NOT agree to have my name, company, and email address shared with event sponsors for marketing purposes. |
Speakers
| Name | Organization | Speaking At |
|---|
Sponsors
Location Information
Henry B. Gonzalez Convention Center900 E Market St
San Antonio, TX 78205