Partner Insights Sessions @ HSMAI

Partner Insights Sessions in conjunction with HSMAI's 2020 Marketing Strategy Conference


 Start Date - End Date

January 21, 2020

Early Bird Discount Deadline

Tuesday, January 21, 2020

Registration Deadline

Tuesday, January 21, 2020



Registration Fees

Price Description Amount
Attendee $0.00
Attendee $0.00

Available Functions

  1:30 - 2:20 pm | Unveiling the Rule of 7+: Unlock 62% More Hotel Revenue | Brought to you by GitGo
Amy Infante, CEO of GitGo, will share revealing B2B customer insights gleaned from voice-of-the-customer research. These were discovered through over 46,000 hours of conversations with hotel guest room and meeting space buyers. The implications of these insights are far reaching for marketers and sales leaders, changing the way we approach proactive business development in a holistic manner. Amy will share strategies and tactics that greatly impact conversion of more B2B revenue from small- and medium-size companies. This session also covers how marketing and sales can converge to get the best results both on- and above-property.
  1:30 - 2:20 pm | Paid Marketing: How meta search impacts your paid marketing channel mix | Brought to you by Milestone
The customer journey continues to become more complex with more channels such as meta-search taking a significant volume of traffic. How do you make sure you are not only spending on the right channels, but optimizing your campaigns based on data about your audiences. In this session, learn how to get the most out of your digital media mix and drive maximum impact for your hotel.
  1:30 - 2:20 pm | TripAdvisor at 20: Checking in with the World’s Largest Travel Platform at its 20th year I Brought to you by DerbySoft
Get a behind-the-scenes look from the TripAdvisor experts on the latest product and feature updates and how TripAdvisor’s product offerings have evolved to solve your most pressing business challenges. Learn best practices for amplifying your presence, standing out from competitors and the steps you can take to maximize your reach to potential guests.
  2:30 - 3:20 pm | Unveiling the Rule of 7+: Unlock 62% More Hotel Revenue | Brought to you by GitGo
Amy Infante, CEO of GitGo, will share revealing B2B customer insights gleaned from voice-of-the-customer research. These were discovered through over 46,000 hours of conversations with hotel guest room and meeting space buyers. The implications of these insights are far reaching for marketers and sales leaders, changing the way we approach proactive business development in a holistic manner. Amy will share strategies and tactics that greatly impact conversion of more B2B revenue from small- and medium-size companies. This session also covers how marketing and sales can converge to get the best results both on- and above-property.
  2:30 - 3:20 pm | Legally Sound! Do the buzz words ADA, CCPA, GDPR baffle you, worry you, or both? | Brought to you by Milestone
Find out steps to make sure your website is ADA conforming. What standard should you be following and how do you make sure to stay in compliance. Worried about CCPA (California Consumer Privacy Act) compliance and GDPR? You should be starting Jan. 1st this year. In this session, we will cover steps to ensure your websites are conforming to the latest legal guidelines.
  2:30 - 3:20 pm | To Google and Beyond: What’s Next for Hotels within the Google Space I Brought to you by DerbySoft
Google has become one of the most important channels in a hotel’s marketing strategy and influences the current state of digital marketing. Cliff Galitz, Partner Development Manager for Google, will run this session and give special insights into the world of Google with updates in the Google Travel ecosystem, trends that shape Google’s search product development and discuss the current Hotel Ads features and evolution to the Google Ads platform. This session will also explore best practices for representing hotels on Google, including Google My Business (GMB) page.
  3:30 - 4:20 pm | Unveiling the Rule of 7+: Unlock 62% More Hotel Revenue | Brought to you by GitGo
Amy Infante, CEO of GitGo, will share revealing B2B customer insights gleaned from voice-of-the-customer research. These were discovered through over 46,000 hours of conversations with hotel guest room and meeting space buyers. The implications of these insights are far reaching for marketers and sales leaders, changing the way we approach proactive business development in a holistic manner. Amy will share strategies and tactics that greatly impact conversion of more B2B revenue from small- and medium-size companies. This session also covers how marketing and sales can converge to get the best results both on- and above-property.
  3:30 - 4:20 pm | How Google’s BERT update impacts your website strategy | Brought to you by Milestone
Google’s recent BERT update is its biggest in 5 years after Rankbrain. According to Google it will impact 10% of all queries and is one of the biggest steps forward in the history of search. In this session we will share a real case study example, and guide you through 5 steps to prepare you for BERT. Take back practical tips to upgrade your digital assets and be ready for BERT, conversational content, and voice search.
  3:30 - 4:20 pm | Building an Empire: Looking Back to Build a Better Future within Metasearch I Brought to you by DerbySoft
Dean Schmit, Director of Strategic Accounts for DerbySoft, kicks off this session by putting all the metasearch pieces together to build a great cross-optimization strategy that can be used for all metasearch campaigns for a hotel. Dean will review key takeaways from previous HSMAI presentations, look at how the industry as evolved and where these takeaways stand in today’s digital marketing landscape.

Speakers

NameOrganizationSpeaking At

Sponsors

Location Information

New York Marriott Marquis
1535 Broadway
New York, NY 10036

Continuing Education