Partner Insights Workshops
Partner Insights Workshops are 50-minute sessions designed to help you make the most of your travel to Indianapolis. They offer an extra 1/2 day of learning brought to you by HSMAI’s partners.
Start Date - End Date
June 16, 2025
Registration Deadline
Monday, June 16, 2025
Registration Fees
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| Attendee | $0.00 |
| Attendee | $0.00 |
Available Functions
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1:30 pm -- How to Get Your Hotel’s Content Indexed on AI Engines Brought to You by Milestone Internet Marketing AI is changing hospitality marketing, marking the biggest disruption since Google's rise in the early 2000s. For the first time in over two decades, consumers are accessing information through platforms beyond Google, fueled by innovations like ChatGPT and the growth of large-language models (LLMs). This shift offers brands unparalleled opportunities to boost visibility, craft personalized content, and enhance customer engagement. Discover actionable strategies to optimize your website and content for emerging AI engines such as ChatGPT, Gemini, Claude, Perplexity, and Google’s AI Overview. Takeaways: 1. Learn how to optimize your website for AI engines like ChatGPT, Gemini, Claude, Perplexity, and Google’s AI Overview. 2. Use structured data to improve content discoverability on evolving platforms. 3. Craft personalized, high-value content to engage audiences beyond traditional search engines. |
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1:30 pm -- Can AI Help You Prepare for an Economic Slow Down? Brought to you by FLYR |
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2:30 pm -- Top AI Trends to Watch in Hospitality Digital Marketing Brought to You by Milestone Internet Marketing Learn how AI is transforming hotel marketing—from AI-powered search to optimizing content for LLMs and AI engines like ChatGPT, Gemini, Claude, and Perplexity. Discover how AI is revolutionizing content development, personalizing guest experiences, and enhancing engagement through chatbots and AI agents for itinerary planning. Explore the key trends shaping hospitality, helping hotels improve guest experiences, drive traffic, and boost bookings. Takeaways: 1. How AI-powered search is impacting hotels and key strategies to improve visibility and drive conversions. 2. How to get your content indexed for LLMs and AI engines like ChatGPT, Gemini, Claude, and Perplexity. 3. Leveraging AI-driven content development to create personalized guest experiences. 4. AI for hotel SEO, including metatag generation, ALT tag creation, and schema automation. 5. Demo: AI Agent Platform for Hospitality. |
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3:30 pm -- Data Silos Are Killing Your Revenue – Unified Data & AI to the Rescue Brough to you by FLYR |
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3:30 pm -- Personalization Case Studies for Hospitality Websites Brought to You by Milestone Internet Marketing Personalization is reshaping how hotel websites connect with guests. Learn how tailored experiences can improve engagement, enhance user satisfaction, and drive conversions. Discover practical case studies showcasing how leveraging guest behavior, location, and preferences can create highly personalized journeys that boost results and deliver exceptional experiences. Takeaways: 1. Learn how personalization improves engagement and drives guest satisfaction. 2. Explore strategies to tailor experiences using guest behavior, location, and preferences |
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2:30 pm -- Let's Group Up! How do you make sure you get the right group over the right days? Brought to you by FLYR |
Speakers
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Sponsors
Location Information
Indiana Convention Center100 South Capitol Ave
Indianapolis, IN 46225