Attend HSMAI’s ROCET (Revenue Optimization Convergence Education & Training) December 6 at Florida Gulf Coast University's School of Resort & Hospitality Management, and you’ll take away tactical, strategic, and leadership tools to make sure your revenue team is on the same wave length. 

Location:

Florida Gulf Coast University
10501 FGCU Blvd S
Fort Myers, FL 33965 

Agenda:

10:00 – 10:10 am                   Welcome

10:10 – 10:55 am                   Trends in the Market

10:55 – 11:40 am                   A Tactical Perspective:  What will your Revenue Team do if there’s a Downturn?

11:40 am – 12:40 pm             Break & Lunch

12:40 – 1:30 pm                     Bridging the Tactical and Strategic: Digital Marketing and Revenue Management

1:30 – 2:30 pm                       A Strategic Perspective:  Data, Data Everywhere

2:30 – 2:45 pm                       Connection Break

2:45 – 3:45 pm                       A Leadership Perspective:  Data Visualization

3:45 pm - 4:00 pm                 Closing & Wrap Up

4:00 pm - 5:00 pm                 Connection Reception 

Thanks to City Partners: