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Evolving Dynamics: From Revenue Management to Revenue Strategy
Reimagine the role of revenue optimization in your revenue strategy. HSMAI’s newest publication, Evolving Dynamics: From Revenue Management to Revenue Strategy takes a deep dive into the fundamentals, cross-disciplinary partnerships, and emerging elements impacting revenue optimization. Benefit from new insights, 16 updated chapters, and several new case studies in the updated Certified Revenue Management Executive (CRME) certification study guide. In addition to providing detailed education on the fundamentals, this edition gives significant attention to the evolution of, and the new entrants and disruptors impacting, the critical discipline of hotel revenue optimization. Additionally, this edition shifts the focus from traditional rooms revenue management to a more holistic approach of total asset optimization.